Clear answers before you fund or monetize.
These answers describe the current WorldPPC marketplace model implemented in the platform.
Does membership include clicks or impressions?
No. Membership pays for account capacity and membership features. Campaign traffic is billed separately from advertiser balance using the selected CPC or CPM bid.
What is the difference between CPC and CPM?
CPC bills eligible valid clicks. CPM bills eligible impressions at a price per 1,000 impressions, with accounting applied per delivered impression.
How are publishers paid?
Eligible advertiser spend is split according to the configured publisher/admin revenue-share settings. Publisher earnings accumulate in publisher balance and can be requested for withdrawal after meeting the configured minimum.
How does contextual targeting work?
Campaign categories and contextual keywords are compared with approved publisher website categories and content keywords, alongside country and device targeting.
What happens to suspicious traffic?
Click and fraud signals are recorded for review. Invalid clicks are excluded from normal CPC advertiser cost and publisher earnings, and suspicious accounts or websites may be restricted.
Is traffic or business performance guaranteed?
No. Delivery depends on inventory, targeting, approval, bid, budget, balance, and traffic quality. WorldPPC does not guarantee clicks, impressions, conversions, sales, or business outcomes.