Traffic Quality & Invalid Activity
Effective: September 16, 2026
WorldPPC uses multiple signals to distinguish eligible activity from suspicious or invalid traffic and to protect both advertiser spend and publisher earnings.
Signals used
The current system can evaluate IP address, cookie identifier, session identifier, user agent, referrer, country, device type, impression association, repeated activity, and other fraud indicators recorded with ad delivery.
Examples of invalid activity
Repeated or duplicate clicks, automated clients, bots, crawlers, scripted requests, suspicious browser patterns, self-clicking, manipulated referrers, and activity that does not match campaign or publisher requirements may be treated as invalid.
Effect on billing and earnings
Invalid CPC clicks are excluded from normal publisher earning and advertiser click-cost accounting. Eligible CPM accounting follows impression-delivery rules and may be reviewed when fraud or manipulation is identified.
Review and enforcement
WorldPPC stores click and fraud logs for administrator review. Accounts, websites, ads, or campaigns may be paused or restricted while suspicious activity is investigated.