One marketplace, two connected workflows.
Advertiser campaigns and publisher websites meet through targeting, approval, budget, bidding, contextual matching, and traffic-quality rules.
1. Advertisers fund and configure
Add advertiser balance, create a campaign, choose CPC or CPM, set targeting, bid, dates, and budgets, then submit creatives for delivery.
2. Publishers submit inventory
Publishers add websites, categories, and contextual keywords. Approved websites receive ad code and become eligible inventory.
3. WorldPPC matches eligible ads
The ad server checks approval, targeting, device, budget, bid, balance, and website context. Billable advertiser campaigns compete first; house ads are fallback inventory.
4. Delivery is accounted and reviewed
Eligible CPC clicks or CPM impressions update advertiser spend and publisher earnings according to configured revenue shares. Suspicious activity can be excluded or reviewed.